Can health benefits break down Nordic consumers’ rejection of genetically modified foods?: A conjoint study of Danish, Norwegian, Swedish and Finnish consumers preferences for hard cheese

نویسندگان

  • Tino Bech-Larsen
  • Klaus G. Grunert
چکیده

Abstract This paper presents the preliminary results of a conjoint study of 750 Danish, Swedish, Norwegian and Finnish consumers’ preferences for genetically modified and conventional cheese with different types of health benefits. The results showed homogeneity in preferences within as well as across countries. In general, the genetically modified cheese was rejected, but this was modified somewhat by health benefits and tasting experience.

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تاریخ انتشار 2000